In wealth management, what are blue and red oceans? Blue oceans represent untapped, uncontested markets with high growth potential, while red oceans are saturated, hyper-competitive markets with limited growth opportunities. This shift in approach could be the key to their future success.
The private wealth industry has several blue oceans, depending on segmentation. For example, oligarchs are often poorly served despite being surrounded by enablers and other professionals. Even with all this expertise at their disposal, most fail to optimize their financial lives. Oligarchs are a cohort of individuals who fuse political power and significant wealth. They are found in every country.