The population of ultra-affluent investors (those with $10 million or more in investable assets) is increasing at a greater rate than other wealth levels. This is creating a huge pool of investable assets held by those who are likely to rely on professional money managers. More advisors, meanwhile, are looking to find these investors.
But even though advisors are looking at a huge opportunity to increase their assets under management by cultivating the ultra-affluent, relatively few are getting much traction with this segment.

Russ Alan Prince is a strategist for family offices and many of the wealthiest families in the world. He helps them define and refine the desired outcomes they want. Russ also provides direction in selecting and structuring ultra-wealthy families’ relationships with private wealth industry professionals so they get superior results.